I don't know about you guys but a large reason on why I wanted to go to law school was to start a new chapter in my life; a new city, new friends, finding new adventures, etc. I've been living in the same place for close to 10 years and things have gotten stale for me. Law school was my hope to start anew. Now everyday that hope is starting to get dimmer and dimmer. I will no doubt be very excited and grateful if I get in this year, but that excitement is not the same as it would've been pre-covid.
Just wanted to share this with you guys and I am sure that others feel the same way. A sign of the times I guess.
I saw this topic pop up, so I'm obviously late to the party but I had a positive experience with SEO and Google Ads, despite some pessimism going in. Our firm's practice areas are criminal defence, regulatory/quasi-criminal, and professional misconduct/administrative law for regulated professionals. The holy trinity! it's a wide practice areas but in some cases they are all connected and we do get a lot of overlap between criminal and quasi-criminal or administrative files. It's not unusual for a regulated professional to be charged with a criminal offence and have a concurrent proceeding before their regulator.
When I articled and was an associate, the firms had $0 marketing budgets. Everything came from word of mouth, referrals from clients/other counsel, etc. My former principal didn't put money into marketing beyond making a basic website and writing occasional content about our practice areas or interesting cases. About three years ago (when we took over), we started putting money toward SEO and Google Ad campaigns to get more of the regulated professionals. We experimented with a modest budget and noticed an uptick in consultation requests in specific areas. We have always offered free 30 minute consultations. Luckily, we seem to get very few consults where people are just lawyer shopping or have matters outside our practice area. That might be due to our assistant filtering the people we can/can't help. I'd say our overall conversion rate is around 70-80%. In general, we need about 2-4 clients to retain us each month (depending on the file matter) to cover our SEO costs, which hasn't been an issue. It definitely depends on the practice. I can't say SEO and Google Ads will work for all firms, but we've had a great string of luck which I hopefully haven't just jinxed.
I'm afraid not; it still says action required. But that's for the final transcript, which of course I can't get yet since I'm still finishing up fourth year. I imagine they have enough now to actually start evaluating me, since they have my LSAT and PS as well, which is both exciting and terrifying.